Kickstarter Tiers

Kickstarter


Tier 1: Concepts

For the first tier on Kickstarter, I tried to consider it to be the tier where people would just donate a small amount just for the cause of seeing it get done. This range would be anywhere from $1-$5. However, I still question if this should be considered, because people are known to spend immediately if they get something in return. I still would likely implement some sort of "thank you" message or emailed letter confirming the donation at this stage.

Tier 2: Something but not the product.

On the second tier, I would offer something around $20 and it wouldn't be the actual product, yet. It would be something that pertained to the product, but not the complete item. Maybe perhaps a blue print or something like a guide/ advert about the product or even better a 15-30% coupon off of the product once it had been released.

Tier 3: The product

My third tier would be the actual product itself. Which could range anywhere from 40-$60 to even a higher market of over a 100$ depending which strategy I wish to pursue.

Tier 4: The product +

The fourth tier would may be then the product + an additional coupon or extra special manual that would be as a bonus gift.

Tier 5: Realse of Product

There would likely be a fifth tier that would be the collective tier plus an invitation to the actual release of the product for the donators. Which would be likely something around 200-$250.

John Dimmer - Speaker

John Dimmer

Guest Speaker

John Dimmer, a University of Oregon graduate, spoke for last Tuesday’s entrepreneurship class as a guest speaker. He had offered the class an enlightening lecture of how his business ventures progressed through all stages of the financial/ business cycle. Mr. Dimmer did discuss some of his past work and ventures which included: Puget Sound Bank (Key Bank) for 9 years, Reliance S. & Bonding, Honda car dealership, and Air Stream.

One of the key notes that Mr. Dimmer provided, was advice taken from his own experiences to start a new company or venture. He discussed in detail many of the ‘highs’ and ‘lows’ an individual faces when trying to pursue any venture. It was also remarked that an individual should acquire the needed skills sets and capabilities to indeed go into a venture. If the entrepreneur did not have any of these capabilities, it would make any pursuit extremely difficult.  

The three “C”’s that John Dimmer discussed had been: Character, Capacity, and Capital. He stated that these three were essential in evaluation of a company venture. Character being the character of the company, Capacity is the capabilities of what that company is or can progress to, and the Capital that is required to sustain or grow the business.

John Dimmer also discussed the concept of what “angels” are; angels being the term for investors at a certain stage in the financing life cycle. When was the necessary time to approach an Angel, if the Angel was truly needed, and where to network to find such investors for your starting business. He also mentioned two of the ‘upsides’ to entrepreneurship: 1.) To run my own business 2.) To make a boat load of money.

I found that throughout the lecture, I became very intrigued with the entrepreneurship lifestyle, and how Mr. Dimmer was able to make decisions based on his life experiences and skills sets. I am looking forward to the next guest speaker.