Thursday, February 14, 2013

Kickstarter Tiers



Kickstarter


Tier 1: Concepts

For the first tier on Kickstarter, I tried to consider it to be the tier where people would just donate a small amount just for the cause of seeing it get done. This range would be anywhere from $1-$5. However, I still question if this should be considered, because people are known to spend immediately if they get something in return. I still would likely implement some sort of "thank you" message or emailed letter confirming the donation at this stage.

Tier 2: Something but not the product.

On the second tier, I would offer something around $20 and it wouldn't be the actual product, yet. It would be something that pertained to the product, but not the complete item. Maybe perhaps a blue print or something like a guide/ advert about the product or even better a 15-30% coupon off of the product once it had been released.

Tier 3: The product

My third tier would be the actual product itself. Which could range anywhere from 40-$60 to even a higher market of over a 100$ depending which strategy I wish to pursue.

Tier 4: The product +

The fourth tier would may be then the product + an additional coupon or extra special manual that would be as a bonus gift.

Tier 5: Realse of Product

There would likely be a fifth tier that would be the collective tier plus an invitation to the actual release of the product for the donators. Which would be likely something around 200-$250.

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