Graham Evans

Graham Evans introduced himself as our next guest speaker. His presentation consisted of the marketing and strategies of other countries overseas, especially the British market and the shipping industry in Britain. Evans discussed how a company that was interested in breaking into the U.S. market, and how the company didn’t test the market in advance. They assumed that their company was already well known because it was well known in another country. They should have tested the market in advance, which they had some information, but they “assumed” that the market was interested. The market was not interested in their current strategy, and therefore it didn’t succeed.
            Graham Evans also brought up an interesting concept of how to change your perspective when you are in the middle of an idea. It is ‘key’ to be open to other thoughts and suggestions, and be able to reevaluate your idea. You might be able to see a new concept or see how your idea is taking the wrong path. It is important to look back and reevaluate what you are proposing and doing with a company.